Consulting the market
Perform a market consultation to validate the ambitions, specifications, possible demands and, if available, the graphic representation of the value chain. With a circular procurement project, you aim to achieve a maximum sustainability impact and a market validation helps you to clarify your ambitions. This ensures you have the most up-to-date knowledge at hand, as market players evolve relatively quickly. As part of your market research you could perform a market consultation.
A market consultation allows you to validate your ambitions and specifications and at the same time create the right expectations. In addition you should ask market players for information you need: what are the customary requirements in the market, what circular opportunities can be identified, how would parties like to be challenged? An open attitude allows you to make the most of these discussions. The insights you gain from this process can find their way into your definitive call for proposal. Depending on the objective there are various options: a digital Request for Information (RfI), a face-to-face discussion or a plenary setting.
- Clarify beforehand what you want to achieve with the market consultation and include that in your communications.
- Choose the form that best fits your objectives, i.e. do you just want to gather information or do you also want to stimulate parties to team up?
- If you opt for a plenary market consultation or face-to-face discussions, make sure to adopt an open attitude. This will enable you to make the most of the opportunity.
- Following a plenary market consultation, you should write a clear report of the market consultation and make this available in the public domain (in case of a public organisation) as an appendix to the tender documentation.
When a large amount of construction and demolition waste became available, the municipality of Apeldoorn saw an opportunity to use this material to improve the cycling infrastructure. Local partners were found in road building company Schagen Infra and concrete manufacturer Bruil, together they designed a sustainable and circular cycle path that uses 75% recycled concrete granules.
Enschede formulated high ambitions and received a circular proposal for its coffee services, at the same price as with regular procurement. When the machines are no longer used they go to a repair café and the coffee grounds are being collected.
This guide sets out considerations on and offers practical advice relating to the organisation of market consultations.