Consulting the market
Perform a market consultation to validate the ambitions, specifications and, if available, the graphic representation of the value chain. With a circular procurement project, you aim to achieve a maximum sustainability impact and a market validation helps you to clarify your ambitions. This ensures you have the most up-to-date knowledge at hand, as market players evolve relatively quickly.
Set up a market consultation in a way that ensures the information exchange works both ways. First of all, share your own ambitions with market players. This information is of interest to them as well. In addition, you should ask market players for information you need: what are the customary requirements in the market, what circular opportunities can be identified, how would parties like to be challenged? An open attitude allows you to make the most of these discussions. The insights you gain from this process can find their way into your definitive call for proposal.
- Clarify beforehand what you want to achieve with the market consultation and include that in your communications.
- Choose the form that best fits your objectives, i.e. do you just want to gather information or do you also want to stimulate parties to team up?
- Approach the market consultation with an open attitude that allows you to get the best possible results.
- Create a clear report of the market consultation and make this available in the public domain (in case of a public organisation) as an appendix to the tender documentation.
When a large amount of construction and demolition waste became available, the municipality of Apeldoorn saw an opportunity to use this material to improve the cycling infrastructure. Local partners were found in road building company Schagen Infra and concrete manufacturer Bruil, together they designed a sustainable and circular cycle path that uses 75% recycled concrete granules.
This guide sets out considerations on and offers practical advice relating to the organisation of market consultations.