Identify ambitions & policies

Clear ambitions and well-defined policies help to make circular procurement succesful. The ambitions can be set down in, for example, a sustainability policy, an action plan for socially responsible procurement or a strategy for circular procurement. Make sure that the ambitions are converted into organisational policy once they have been determined.

Also ensure that your ambitions are in tune with your definition for circular economy. Substantiate this with national policies related to circular procurement and circular economy. Has your organisation signed the National Agreement on the Circular Economy (Grondstoffenakkoord), or maybe the Sustainable Procurement Manifesto (Manifest Maatschappelijk verantwoord Inkopen)? That may also be a way to get started with circular procurement.

In case you want to learn more about national policies: the policy regarding circular economy has been outlined in this time line by the Dutch government. In addition, sustainable procurement is included in the Climate Agreement (Dutch).


  • Determine the circular procurement ambitions of your organisation, in line with your definition of ‘circular economy’, and have them approved at executive level.
  • Find out if your organisation has signed the National Agreement on the Circular Economy or the Manifest MVI (socially responsible procurement manifesto): These are good starting points for circular procurement.
  • Substantiate your ambition with the national objectives for the circular economy. 100% circular by 2050 and a reduction of 50% in the use of primary materials by 2030.   Climate Agreement objectives can also be a motive for circular procurement.

Inspiring Examples

Background Information

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